Shayla P. Goldmon

Commander
DISC Type : D

Director of Events at Class Act Events

Greater Chicago Area, United States

Overview

Shayla is a performance-driven sales leader with over 15 years of experience in the CPG industry, working with major brands like Unilever and Mondelēz International. She is a graduate of Clark Atlanta University and Avila University, recognized for her skill in driving category growth, managing large P&L budgets, and building national retailer relationships.

Outside of her professional life, Shayla values personal authenticity and community. Her social media presence reflects a focus on genuine connection, celebrating others successes, and maintaining a positive outlook. She emphasizes the importance of family, mentorship, and continuous personal evolution, showing a transparent and growth-oriented mindset.

She was recognized as one of the Top 20 Retail Merchandising Supervisors for Mondelēz International, earning a "Circle of Champion" award.

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Retail Growth Strategy
Her experience is centered on executing revenue-generating strategies and increasing market share with major retailers like Walmart, Target, and Hy-Vee.
Team Leadership
Profile highlights a hands-on leadership style focused on mentoring talent, building high-impact teams, and managing broker relationships in the CPG sector.
Personal Authenticity
Frequently posts about being genuine and transparent, even sharing results from a personal assessment she took with a potential employer.

Media Appearances

Shayla has no verified media appearances

Work History

9-2021
Director of Events at Class Act Events
1-2017 - 1-2024
Regional Development Manager- Mid-South Region at Unilever
7-2015 - 1-2017
District Deployment Lead at Mondelēz International
10-2012 - 6-2015
Retail Sales Manager at Mondelēz International
6-2010 - 10-2012
Sales Representative at Kraft Foods

Education

Bachelor of Arts - BA from Clark Atlanta University
Master of Science (MS) from Avila University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director of Events at Class Act Events
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Insights For Selling To Shayla P.

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shayla P. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shayla P.

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Shayla P. move?

  • If convinced, they can reach decisions quite fast.
  • Can Shayla P. take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Shayla P.

Personality Compatibility


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