Shayne Trewin

Examiner
DISC Type : cs

Director of Business Development Nut Butters and Extracts at G. E. Barbour Inc.

Halifax, Nova Scotia, Canada

Overview

Shayne Trewin is the Director of Business Development at G. E. Barbour Inc. , specializing in nut butters and extracts. With a background from Saint Marys University, he leverages extensive food industry sales experience to drive growth, including strategic brand acquisitions. Colleagues describe him as professional, articulate, and enthusiastic.

His university experience was marked by notable leadership, where he served as the President of the Off-Campus students at Saint Marys University. This early involvement in community organization highlights a foundational interest in leadership and representing group interests beyond his direct academic pursuits.

He was directly involved in his companys acquisition of the Fatso nut butter brand, a product line they were already manufacturing and deeply admired.

Personality Overview

Unexpressive

Process Oriented

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

U. S. Retail Expansion
He is quoted as focusing on expanding the retail presence of acquired brands across the central and eastern United States, indicating a key strategic priority.
Nut Butter Innovation
His title and involvement in acquiring the innovative nut butter brand 'Fatso' demonstrate a clear focus on this growing food category.
International Food Trade
Represents his company at major international food industry trade fairs, such as Anuga in Cologne, Germany, showcasing a focus on global markets.

Media Appearances

Shayne has no verified media appearances

Work History

2-2025
Director of Business Development Nut Butters and Extracts at G. E. Barbour Inc.
11-2018 - 2-2025
Regional Sales Manager at G. E. Barbour Inc.
4-2017 - 9-2018
Senior Sales Representative at Erie Meat Products Ltd
5-2014 - 4-2017
Multi Unit and Health Care Manager at GFS Canada
3-2013 - 1-2014
Retail Development Team Manager at Nestlé

Education

1999 - 2000
Bachelor or Arts from Cape Breton University
1992 - 1997
Bachelor of Commerce (B.Com.) from Sobey School of Business at Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Halifax, Nova Scotia, Canada Job Level : Mid-senior Designation : Director of Business Development Nut Butters and Extracts at G. E. Barbour Inc.
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Insights For Selling To Shayne

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shayne is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Shayne

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Shayne move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Shayne take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Shayne

Personality Compatibility


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