Shelley Cernel, MSc (MBA)

Enigma
DISC Type : DCi

VP of Marketing at Thirty Capital

Charlotte, North Carolina, United States

Overview

Shelley has no verified overview

Personality Overview

Persuasive & Assertive

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Shelley has no verified topics they care about

Media Appearances

Shelley has no verified media appearances

Work History

3-2022
VP of Marketing at Thirty Capital
6-2021 - 3-2022
VP of Marketing at DebtBook
8-2020 - 6-2021
Director, Head of Marketing & Sales Enablement at Morgan Samuels
12-2012 - 3-2021
Social Media Marketing Director at Built Creative
11-2019 - 7-2020
Marketing Director (via acquisition) at RealPage, Inc.

Education

Masters of Science (MS) [MBA-equivalent] from North Carolina State University
Bachelor of Science (BS) from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Charlotte, North Carolina, United States Job Level : Senior Designation : VP of Marketing at Thirty Capital
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Insights For Selling To Shelley

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shelley is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Shelley

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Shelley move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Shelley take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Shelley

Personality Compatibility


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