Shelly Franke in

Shelly Franke

Captain · DISC type DS
Principal Product Manager at AvidXchange, Inc.
📍 Charlotte Metro, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
8 Years
Current Role
Principal Product Manager
Job Level
Middle
Location
Charlotte Metro, United States
Personality Overview

How Shelly shows up

Long-Term Thinker
Consummate Professional
Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics Shelly cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2026
Principal Product Manager
AvidXchange, Inc.
7-2024
Senior Payments Product Manager
AvidXchange, Inc.
2-2024
Community Outreach Coordinator
PayCLT
2-2024 - 4-2025
Leadership Consultant
Finsiders
9-2020 - 2-2024
Senior Consultant Financial Services
Endava North America
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2005 - 2008
BA
Queens University of Charlotte
1995 - 1999
Technical Theater
Northwest School of the Arts - High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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