Sheri Hayes

Energizer
DISC Type : I

Sales at Avaya

Dallas, Texas, United States

Overview

Sheri Hayes is a senior sales leader at Avaya with over two decades of experience in technology and telecommunications. Her expertise lies in global account management and C-level sales of cloud and software solutions. Colleagues have noted her analytical approach to strategy and describe her as a trustworthy solutions expert who understands customer needs.

She holds a Bachelor of Arts and Science from the University of North Texas and has completed MBA coursework at Southern Methodist University.

As Senior Sales Director at Aastra USA, she led her team to generate over $50 million in annual revenue.

Personality Overview

Believer

Informal

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Channel Development
As a Channel Executive at Microsoft, she developed comprehensive sales and pricing strategies for some of North America's largest distributors, including Tech Data and SYNNEX.
Global Account Strategy
Specializes in managing global and national accounts, focusing on C-level decision makers within Fortune 1000 companies.
Unified Communications
Has an extensive background selling complex solutions including Unified Communications, IP-PBX, and Contact Centers for companies like Aastra and Mitel.

Media Appearances

Sheri Hayes - Sales at Avaya. Featured in TheOrg.com

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Work History

4-2019
Sales at Avaya
11-2012 - 4-2019
Channel Executive at Microsoft
2-2005 - 3-2012
Senior Sales Director at Aastra USA
1-1997 - 1-2005
Sales Manager at Mitel (formerly EADS Telecom)

Education

Bachelor of Arts and Science from BS, University of North Texas
Professional Development Courses from MBA, Course Work, SMU

More Information

Social Presence :

Prographics :

Exp : 28 Location : Dallas, Texas, United States Job Level : N/A Designation : Sales at Avaya
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Insights For Selling To Sheri

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheri is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sheri

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sheri move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sheri take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Sheri

Personality Compatibility


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