Sheri Petersen

Enthusiast
DISC Type : i

Director Marketing at Principal Financial Group

Des Moines, Iowa, United States

Overview

Sheri has no verified overview

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Sheri has no verified topics they care about

Media Appearances

Sheri has no verified media appearances

Work History

3-2025
Director Marketing at Principal Financial Group
3-2022
Assistant Director - Marketing at Principal Financial Group
7-2021 - 3-2022
Sr. Marketing Strategist at Principal Financial Group
2-2019 - 7-2021
Director, Acquisition Marketing at Meredith Corporation
4-2018 - 2-2019
Associate Director - Acquisition & Gift Marketing at Meredith Corporation

Education

2003 - 2007
BA in Business Management from Central College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Des Moines, Iowa, United States Job Level : Mid-senior Designation : Director Marketing at Principal Financial Group
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Insights For Selling To Sheri

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheri is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sheri

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Sheri move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Sheri take some risk or not?

  • They can take some low-probability risks if needed.

You And Sheri

Personality Compatibility


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