Sheri Watkins in

Sheri Watkins

Initiator · DISC type Di
Manager | Social Media Lead | Schick Brands at Edgewell Personal Care
📍 Dublin, Ohio, United States

Sheri is a social media marketing leader specializing in CPG and health-tech brands. She is recognized for driving significant brand growth, notably increasing Schicks TikTok following by over 5, 000% and launching its social commerce platform. Colleagues describe her as a creative, driven, and hardworking professional with strong leadership skills.

Outside of her direct professional responsibilities, Sheri has shared her expertise as a speaker at womens networking events. She is currently exploring new career opportunities that sit at the intersection of creativity, data-driven strategy, and community engagement, indicating a passion for continuous professional growth and making an impact.

Unique fact: She grew the TikTok following for Schick Brands by over 5, 000%, a testament to her expertise in engaging Gen Z audiences.

Read the full overview →
Experience
10 Years
Current Role
Manager | Social Media Lead | Schick Brands
Job Level
Middle
Location
Dublin, Ohio, United States
Personality Overview

How Sheri shows up

Impact-Oriented
Confident
Conviction Driven

They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Priorities

Topics Sheri cares about

Social Commerce Strategy
Successfully launched and scaled TikTok Shop for a major CPG brand, piloting the social commerce channel to unlock new revenue streams.
Engaging Gen Z
Demonstrated deep expertise in engaging younger demographics by growing a brand's TikTok following by over 5, 000%.
+5 more topics Login to view topics
Career

Work history

5-2022 - 7-2025
Manager | Social Media Lead | Schick Brands
Edgewell Personal Care
5-2022 - 7-2025
Board Member
SocialMedia.org
10-2021 - 3-2022
Senior Social Media Strategist
Talis Biomedical Corporation
8-2014 - 10-2021
Social Media Manager
Abbott
Social Media Manager
Hay There Social Media
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
Waynesburg University
M. Ed.
Gannon University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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