Sherri Alexander

Trailblazer
DISC Type : ID

Director of Frontend Development at Velir

Greater Boston, United States

Overview

Sherri Alexander is a people-first Director of Frontend Engineering at Velir with over two decades of experience. She specializes in building and managing successful, remote-first technical teams by fostering a culture of trust and psychological safety. Sherri holds a Bachelor of Fine Arts from Carnegie Mellon University.

Outside of her leadership role, Sherri is a self-described geek who enjoys playing video games and hosting tabletop gaming nights. This passion for gaming and bringing people together complements her collaborative and team-oriented professional approach, which is often described by others as thoughtful and detail-oriented.

Unique fact: Sherri won 10th place out of over 400 participants in the international CSS Off coding contest in 2012.

Personality Overview

Achievement-Oriented

Friendly But Fast

Informal

They respond better to a combination of speed and relationship.  If they come to believe in your value proposition, they will be your champion. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Remote Team Culture
Her professional focus is on building and leading thriving, remote-first engineering teams, emphasizing a culture of inclusion, trust, and empowerment to ensure high retention.
Frontend Development
As a long-time expert, she has a passion for frontend technologies, including HTML5, CSS3, and various CMS platforms, and enjoys bringing complex designs to life.
Leadership & Coaching
She actively develops her leadership skills, recently completing a course on coaching challenges to better support and empower her engineering managers and their teams.

Media Appearances

Sherri has no verified media appearances

Work History

3-2021
Director of Frontend Development at Velir
10-2019 - 3-2021
Associate Director of Frontend Development at Velir
1-2016 - 6-2019
Senior Web Developer at CGI Interactive
1-2008 - 1-2016
Frontend Web Developer at Sherri Alexander Web Development
6-2007 - 1-2008
Senior Web Developer at Corey McPherson Nash

Education

Bachelor of Fine Arts - BFA from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director of Frontend Development at Velir
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Insights For Selling To Sherri

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sherri is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sherri

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sherri move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sherri take some risk or not?

  • They can take risks if necessary.

You And Sherri

Personality Compatibility


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