Shilen Patel in

Shilen Patel

Enthusiast · DISC type i
Non Executive Director at WineFi 🍷
📍 London, England, United Kingdom

Shilen Patel is a co-founder of Drinks Sherpa and Rebellisk with over 25 years of experience in disruptive innovation within the CPG and drinks industries. A University of Cambridge alumnus, he co-founded the worlds first drinks accelerator, Distill Ventures, and previously worked at Guinness, turning around brand decline.

His passion lies in mentoring entrepreneurs, having supported over 50 founders across diverse sectors like food, fashion, and tech. People describe him as adept at asking provocative questions and coaching high-performing teams to success. He also lectures in Entrepreneurship at Cambridge Universitys Judge Business School.

He mentored the founder of Seedlip, helping to create the non-alcoholic spirits category and guide the brand to its eventual acquisition by Diageo.

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Experience
31 Years
Current Role
Non Executive Director
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

How Shilen shows up

Amiable & Agreeable
Story Driven
Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Priorities

Topics Shilen cares about

Disruptive Innovation
His career is dedicated to commercially successful, disruptive innovation within the drinks industry, turning around established brands and launching new ones.
Startup Mentoring
He is passionate about supporting and coaching founders to realize their vision, helping them with strategy, team building, and investment.
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Career

Work history

3-2025
Non Executive Director
WineFi 🍷
10-2022
Non Executive Director
El Rayo Tequila
5-2021
Chairman
Goodrays
2-2021
Advisor and Investor
MOTH Drinks - B Corp™
11-2020
Co-Founder
Drinks Sherpa
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1991 - 1994
MA
University of Cambridge
1981 - 1990
Education details unavailable
Whitgift School
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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