Shireen Nathoo

Enthusiast
DISC Type : i

Director, Marketing at Scotiabank - Global Banking and Markets

Toronto, Ontario, Canada

Overview

Shireen Nathoo is the Director of Marketing for Scotiabanks Global Banking and Markets division, where she has built a long-term career progressing through various leadership roles. An alumna of Queens University with an MBA from Rotterdam School of Management, she leads strategies to drive revenue growth across Canadian, U. S. , and international markets.

Outside of her core marketing responsibilities, Shireen is focused on talent and team development, actively sharing hiring opportunities for her group. She appears to be a supportive family person, publicly celebrating the personal achievements of her loved ones.

She led the development and launch of the first-ever podcast program for Scotiabanks Global Banking and Markets.

Personality Overview

Optimistic

Story Driven

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Content Marketing
Led the first content team for Global Banking and Markets, launching a new content platform, interactive website, and video series.
Sustainable Finance
Her team's responsibilities include developing the marketing strategy and initiatives for the bank's Sustainable Finance group.
Global Marketing Strategy
Her experience consistently involves leading marketing initiatives to drive revenue growth in Canada, the U. S. , Europe, and Asia.

Media Appearances

Shireen has no verified media appearances

Work History

12-2019
Director, Marketing at Scotiabank - Global Banking and Markets
3-2017 - 11-2019
Director, Content Marketing at Scotiabank - Global Banking and Markets
11-2014 - 3-2017
Director, Marketing, Global Financial Institutions & Transaction Banking at Scotiabank - Global Banking and Markets
11-2006 - 10-2007
Senior Manager & Acting Director, Marketing Communications at Scotia Captial
1-2004 - 10-2006
Marketing Manager at Scotia Capital

Education

9-2002 - 2-2004
MBA from Rotterdam School of Management, Erasmus University
Bachelor of Arts from Queen's University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director, Marketing at Scotiabank - Global Banking and Markets
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Insights For Selling To Shireen

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shireen is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Shireen

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Shireen move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Shireen take some risk or not?

  • They can take some low-probability risks if needed.

You And Shireen

Personality Compatibility


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