Shripal Shah in

Shripal Shah

Captain · DISC type DS
Chief AI & Innovation Officer at Next League
📍 Washington DC-Baltimore Area, United States

Shripal Shah is the Chief AI & Innovation Officer at Next League, specializing in using technology to drive revenue and fan engagement in sports. A former NFL team CSO who generated over $60 million in sponsorship revenue for the Washington Commanders, he is a recognized thought leader on digital transformation. People who have worked with him describe him as visionary, dedicated, and creative.

He is an adjunct professor at Georgetown Universitys Sports Industry Management program and co-founded NextUp Ventures, an angel investment firm that nurtures early-stage sports technology companies. He is also a strategic advisor to Vokol, an AI audio company.

Unique fact: He has authored three books on the application of Artificial Intelligence in the sports industry, establishing himself as a key voice in the field.

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Experience
21 Years
Current Role
Chief AI & Innovation Officer
Job Level
Leadership
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Shripal shows up

Long-Term Thinker
Output-Driven
Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Shripal cares about

AI in Sports
As Chief AI & Innovation Officer and a three-time author on the subject, he focuses on embedding AI into sports organizations' operations for growth and monetization.
Sports Monetization
He has a history of creating significant revenue, including $60M+ in sponsorships for an NFL team, and now focuses on turning emerging tech into revenue systems.
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Career

Work history

1-2026
Chief AI & Innovation Officer
Next League
10-2025
Strategic Advisor
Vokol
1-2025 - 1-2026
Chief Digital Officer
Next League
7-2024
Freelance Columnist
JohnWallStreet
8-2021 - 1-2025
Chief Digital Officer (CDO)
Shop Your Way
In the press

Media appearances

Technology & AI in Sports with Shripal Shah, Chief Digital Officer at Next League. Featured in Spotify (Creators)
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Cheers Pod 15: Shripal Shah (Next League). Featured in Apple Podcasts
+2 more appearances Login to view media
Education
1995 - 1999
B.S. w/ Independant Concentration in Multimedia Productions
University of Massachusetts Amherst
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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