Shrishti Gupta

Examiner
DISC Type : cs

Marketing & Partnership Head at Drinkfree Advertising Media

Delhi, India

Overview

Shrishti Gupta is a marketing and partnerships leader specializing in PR and events. A graduate of the National Institute of Fashion Technology with a Masters in Fashion Management, her experience spans affiliate marketing, brand design, and e-commerce. She currently leads marketing and partnerships at Drinkfree Advertising Media.

With an academic background in fashion and textiles and a certification in sustainable fashion, Shrishti shows a clear passion for the ethical side of the industry. Her career choices suggest an interest in the intersection of creativity, commerce, and conscientious production.

She holds a Master’s degree in Fashion Management from the prestigious National Institute of Fashion Technology (NIFT).

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Brand Partnerships
Her current role as Marketing & Partnership Head and professional headline explicitly list partnerships as a core function and expertise.
Sustainable Fashion
She holds a specific certification in sustainable fashion, which, combined with her fashion degree, indicates a strong personal and professional interest in this area.
Influencer Marketing
Her experience at Wishlink involved analyzing creator profiles and implementing strategies to increase GMV, a core component of the creator economy.

Media Appearances

Shrishti has no verified media appearances

Work History

5-2025
Marketing & Partnership Head at Drinkfree Advertising Media
5-2024 - 4-2025
Senior CS Executive at Innobuzz Marketing Solutions Pvt Ltd
10-2023 - 3-2024
Brand Design and CS Executive at Experiential Nomads
5-2023 - 9-2023
Revenue Associate at Wishlink
1-2023 - 4-2023
Marketing Intern at John Jacobs

Education

8-2021 - 6-2023
Master of Fashion Management from National Institute of Fashion Technology India
7-2019 - 6-2021
Bsc in fashion and textiles from IISU Jaipur

More Information

Social Presence :

Prographics :

Exp : 3 Location : Delhi, India Job Level : N/A Designation : Marketing & Partnership Head at Drinkfree Advertising Media
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Insights For Selling To Shrishti

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shrishti is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Shrishti

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Shrishti move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Shrishti take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Shrishti

Personality Compatibility


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