Shruti Deb

Critic
DISC Type : C

Policy Lead, Innovation at The Investment Association

London, England, United Kingdom

Overview

Shruti Deb is a Policy Lead for Innovation at The Investment Association, focusing on the intersection of law, technology, and finance. A former corporate lawyer with a Masters in Public Policy from Kings College London, she is an expert in digital assets and tech policy for the investment management industry.

A curious and purpose-driven professional, Shruti is passionate about "Tech for Good" and enjoys debating and making complex technological concepts accessible to a wider audience. She has a background in championing diversity and inclusion initiatives within the financial services sector, particularly supporting women in finance.

She successfully transitioned her career from being a corporate lawyer in India to a leading tech policy professional in the UK.

Personality Overview

Information Seeker

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Digital Assets
Her current role involves steering policy on digital assets, moving beyond the conceptual phase to practical application in investment management.
Asset Tokenisation
She actively promotes and educates on the fundamentals of tokenising real-world assets, viewing it as a critical evolution for the industry.
Tech Policy
Her experience as a corporate lawyer combined with roles at Ofcom and The IA demonstrates a long-standing focus on technology regulation.

Media Appearances

Shruti has no verified media appearances

Work History

1-2026
Policy Lead, Innovation at The Investment Association
10-2023 - 1-2026
Policy Adviser - Innovation at The Investment Association
6-2021 - 10-2023
Technology Policy Advisor at Ofcom
6-2020 - 6-2021
Research Analyst at New Financial LLP
5-2017 - 6-2018
Associate at Platinum Partners

Education

2018 - 2019
MA Public Policy from King's College London
BSL LLB from ILS Law College

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Policy Lead, Innovation at The Investment Association
URL has been copied!

Insights For Selling To Shruti

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shruti is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Shruti

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Shruti move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Shruti take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Shruti

Personality Compatibility


Other The Investment Association Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.