Shruti Deb in

Shruti Deb

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Policy Lead, Innovation at The Investment Association
📍 London, England, United Kingdom

Shruti Deb is a Policy Lead for Innovation at The Investment Association, focusing on the intersection of law, technology, and finance. A former corporate lawyer with a Masters in Public Policy from Kings College London, she is an expert in digital assets and tech policy for the investment management industry.

A curious and purpose-driven professional, Shruti is passionate about "Tech for Good" and enjoys debating and making complex technological concepts accessible to a wider audience. She has a background in championing diversity and inclusion initiatives within the financial services sector, particularly supporting women in finance.

She successfully transitioned her career from being a corporate lawyer in India to a leading tech policy professional in the UK.

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Experience
8 Years
Current Role
Policy Lead, Innovation
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Shruti cares about

Digital Assets
Her current role involves steering policy on digital assets, moving beyond the conceptual phase to practical application in investment management.
Asset Tokenisation
She actively promotes and educates on the fundamentals of tokenising real-world assets, viewing it as a critical evolution for the industry.
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Career

Work history

1-2026
Policy Lead, Innovation
The Investment Association
10-2023 - 1-2026
Policy Adviser - Innovation
The Investment Association
6-2021 - 10-2023
Technology Policy Advisor
Ofcom
6-2020 - 6-2021
Research Analyst
New Financial LLP
5-2017 - 6-2018
Associate
Platinum Partners
In the press

Media appearances

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Education
2018 - 2019
MA Public Policy
King's College London
BSL LLB
ILS Law College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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