Richard Normington in

Richard Normington

Observer · DISC type ic
Head of Trade & Investment at The Investment Association
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
31 Years
Current Role
Head of Trade & Investment
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Richard shows up

Curious
Assertive
Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Priorities

Topics Richard cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
Head of Trade & Investment
The Investment Association
9-2019
Financial Services Expert Trade Advisory Group - member
HM Treasury
9-2019 - 1-2024
Investment Expert Trade Advisory Group - member
Department for International Trade (DIT)
9-2018
Senior Policy Adviser, International
The Investment Association
1-2017
Senior Policy Adviser, International & Brexit
The Investment Association
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
B.A. (Hons)
UCL
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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