Shubhda Roy

Evaluator
DISC Type : Dcs

Associate Program/Product Director at QIAGEN

San Francisco Bay Area, United States

Overview

Shubhda Roy is a global product and program leader at QIAGEN with over 15 years of experience in diagnostics and genomics. Educated at The Johns Hopkins University, she specializes in oncology, liquid biopsy, and NGS. Colleagues describe her as astute, caring, and a knowledgeable leader.

Outside of her professional work, Shubhda is a supporter of global health initiatives. She has contributed to organizations like ReSurge International, which provides reconstructive surgical care for people in low-income countries, indicating a personal interest in philanthropy and humanitarian causes.

Unique fact: Shubhda led the complete product strategy and launch for Guardant Reveal MRD, a liquid biopsy product representing a $15 billion opportunity in the biopharma market.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Genomics & Diagnostics
Her entire career is focused on launching and scaling innovative genomics and diagnostics solutions, particularly in oncology and precision medicine at companies like QIAGEN and Guardant Health.
AI in Healthcare
Led AI-driven product innovations, including streamlining somatic curation services at Fabric Genomics with AI automation, which drastically reduced turnaround times.
Product Commercialization
Has a proven track record of bringing high-value products to market, from concept to commercialization, including multi-billion dollar opportunities in the NGS cancer diagnostic space.

Media Appearances

Shubhda has no verified media appearances

Work History

11-2023
Associate Program/Product Director at QIAGEN
1-2022 - 10-2023
Senior Product Director at Fabric Genomics
1-2019 - 1-2022
Senior Product Manager at Guardant Health
2-2016 - 1-2019
Digital Product Manager for IO Discovery and Biologics at Bristol-Myers Squibb
7-2007 - 2-2016
Product/ Program Manager at Siemens Healthineers

Education

Master's degree from The Johns Hopkins University
Master's degree from Penn State Great Valley

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Associate Program/Product Director at QIAGEN
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Insights For Selling To Shubhda

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shubhda is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shubhda

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shubhda move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shubhda take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shubhda

Personality Compatibility


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