Shuja Karim

Enigma
DISC Type : Dci

Senior Marketing Manager, Vice President at PNC

Columbus, Ohio, United States

Overview

Shuja has no verified overview

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Shuja has no verified topics they care about

Media Appearances

Shuja has no verified media appearances

Work History

11-2023 - 9-2025
Senior Marketing Manager, Vice President at PNC
9-2022 - 11-2023
Senior Product Manager, Vice President at PNC
4-2017 - 9-2022
Senior Product Manager, Vice President at PNC
4-2015 - 4-2017
Senior Product Manager, Vice President at PNC
2007 - 2013
Business Analyst, Vice President at Chase

Education

MBA from Hofstra University
Master of Business Administration from Hofstra University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Columbus, Ohio, United States Job Level : N/A Designation : Senior Marketing Manager, Vice President at PNC
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Insights For Selling To Shuja

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shuja is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Shuja

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Shuja move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Shuja take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Shuja

Personality Compatibility


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