Siân Thomas

Trailblazer
DISC Type : ID

HEAD OF DESIGN at CALIDA AG

Switzerland

Overview

Siân Thomas is the Head of Design at CALIDA AG, a global creative director specializing in consumer brand development for international bodywear businesses. With a BA Hons from the University of Westminster, she has a history of modernizing brands like Triumph & Sloggi. Colleagues describe her as visionary, creative, and empathetic, with immaculate attention to detail.

She is passionate about fostering new talent and has served as a keynote speaker, sharing her career journey to inspire international audiences. Her commitment to sustainability is evident through her past advisory board role at SHAREaLOOK, a sustainable womenswear rental brand, guiding its brand creation and vision.

Siân was brought in as an advisor for a new sustainable brand, guiding everything from its vision to its tone of voice.

Personality Overview

Persuasive

Values Relationships

Charismatic

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

Bodywear Innovation
Her entire career at Triumph, WGSN, and CALIDA focuses on driving consumer-focused innovation and pushing product boundaries in the bodywear and intimates industry.
Future Trend Forecasting
Her experience as an Industry Trend Consultant for WGSN and her current focus on identifying future trends highlight her expertise in this area.
Brand Modernization
She has a proven track record of modernizing product offerings and refreshing brand DNA for major international companies like Triumph International.

Media Appearances

Siân has no verified media appearances

Work History

10-2024
HEAD OF DESIGN at CALIDA AG
6-2019 - 3-2022
Member of The Board of Advisors at SHAREaLOOK
10-2016 - 2-2024
GLOBAL Creative Product Director at Triumph International
10-2012 - 10-2016
Head of Creative Product Design at Triumph International
3-2011 - 1-2012
DESIGN DIRECTOR at La Senza

Education

BA Hons from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 18 Location : Switzerland Job Level : Mid-senior Designation : HEAD OF DESIGN at CALIDA AG
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Insights For Selling To Siân

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siân is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Siân

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Siân move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Siân take some risk or not?

  • If necessary, they will be ready to take risks.

You And Siân

Personality Compatibility


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