Sid Baidwan in

Sid Baidwan

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AI Strategic Adviser at NORTH Foundation
📍 Greater Sydney Area, Australia

Sid Baidwan is the Chief AI Officer at Smartgroup, leveraging over 20 years of experience in financial services across Australia, Asia, Europe, and the USA. He specializes in P&L management and driving commercial impact through AI, Data, and Digital transformation. He holds an MBA from INSEAD and is a GAICD.

His career has taken him from banking in Sydney to strategy with McKinsey in London and back, with a focus on technological innovation. An old Hong Kong Football Club newsletter mentions his participation in a squash match, suggesting an interest in the sport during his time in Asia.

He led Suncorps AI transformation, which won an AFR award for Ethical & Responsible AI.

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Experience
21 Years
Current Role
AI Strategic Adviser
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

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Communication Style
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Priorities

Topics Sid cares about

Enterprise AI Adoption
As CAIO at Smartgroup, he is scaling an enterprise-wide AI and Data transformation. Previously led a $100m funded AI program at Suncorp, delivering widespread use cases.
Responsible AI
He frequently writes about AI risk management. The AI transformation he led at Suncorp won an award for being Ethical and Responsible, showing a core focus.
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Career

Work history

8-2025
AI Strategic Adviser
NORTH Foundation
4-2025
Chief AI Officer (CAIO)
Smartgroup Corporation
4-2025 - 8-2025
Strategic Advisor
US Fintech (expansion into Australia)
11-2023 - 11-2024
Director, Board of Directors
Insurtech Australia
8-2022 - 9-2024
Executive General Manager, Strategy and Innovation (and AI transformation)
Suncorp Group
In the press

Media appearances

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Education
9-2024 - 1-2025
GAICD
Australian Institute of Company Directors
2002 - 2003
MBA
INSEAD
Bach Tech
Indian Institute of Technology, Delhi
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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