Sid Baidwan in

Sid Baidwan

Evaluator · DISC type Cds
AI Strategic Adviser at NORTH Foundation
📍 Greater Sydney Area, Australia

Sid Baidwan is the Chief AI Officer at Smartgroup, leveraging over 20 years of experience in financial services across Australia, Asia, Europe, and the USA. He specializes in P&L management and driving commercial impact through AI, Data, and Digital transformation. He holds an MBA from INSEAD and is a GAICD.

His career has taken him from banking in Sydney to strategy with McKinsey in London and back, with a focus on technological innovation. An old Hong Kong Football Club newsletter mentions his participation in a squash match, suggesting an interest in the sport during his time in Asia.

He led Suncorps AI transformation, which won an AFR award for Ethical & Responsible AI.

Read the full overview →
Experience
21 Years
Current Role
AI Strategic Adviser
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

How Sid shows up

Quality Focused
Thorough Evaluator
Hard To Convince

They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Sid cares about

Enterprise AI Adoption
As CAIO at Smartgroup, he is scaling an enterprise-wide AI and Data transformation. Previously led a $100m funded AI program at Suncorp, delivering widespread use cases.
Responsible AI
He frequently writes about AI risk management. The AI transformation he led at Suncorp won an award for being Ethical and Responsible, showing a core focus.
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Career

Work history

8-2025
AI Strategic Adviser
NORTH Foundation
4-2025
Chief AI Officer (CAIO)
Smartgroup Corporation
4-2025 - 8-2025
Strategic Advisor
US Fintech (expansion into Australia)
11-2023 - 11-2024
Director, Board of Directors
Insurtech Australia
8-2022 - 9-2024
Executive General Manager, Strategy and Innovation (and AI transformation)
Suncorp Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2024 - 1-2025
GAICD
Australian Institute of Company Directors
2002 - 2003
MBA
INSEAD
Bach Tech
Indian Institute of Technology, Delhi
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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