Sierra Hack, MBA in

Sierra Hack, MBA

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Director, Vrbo B2B Product Marketing at Expedia Group
📍 Austin, Texas, United States

Sierra Hack is the Head of Vrbo Product Marketing at Expedia Group, recognized as the 2024 Product Marketing Leader of the Year. With an MBA in Strategy from American University, she is a data-driven leader with experience across tech, fintech, and hospitality. Colleagues describe her as a strategic, authentic, and thoughtful leader.

Outside of her professional life, Sierra is passionate about mentoring young women who are beginning their careers. She enjoys a variety of personal interests, including painting, golfing, and embarking on solo travel adventures to explore new places.

Unique fact: She was named the Product Marketing Leader of the Year for 2024, highlighting her significant impact and leadership within the industry.

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Experience
11 Years
Current Role
Director, Vrbo B2B Product Marketing
Job Level
Mid-senior
Location
Austin, Texas, United States
Personality Overview

How Sierra shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sierra cares about

Go-to-Market Strategy
Her career has focused on leading GTM strategy and execution, from launching new products at startups to managing large-scale initiatives at Amazon and Expedia.
Data-Driven Marketing
Emphasizes achieving measurable results, such as exceeding conversion targets by 42% at Amazon and generating significant B2B acquisition ROI at BHG Financial.
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Career

Work history

1-2023
Director, Vrbo B2B Product Marketing
Expedia Group
1-2023
Director, Head of Vrbo Product Marketing
Expedia Group
2-2022 - 2-2023
Head of Product Marketing, NA Consumer Payments
Amazon
3-2021 - 2-2022
Senior Product Marketing Manager
BHG Financial
2-2021 - 2-2023
Head of Product Marketing, NA Consumer Payments
Amazon
In the press

Media appearances

Sierra Hack - Director, Vrbo B2B Product Marketing at Expedia Group. Featured in The Org
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Education
Master of Business Administration - MBA
American University - Kogod School of Business
Certificate
Cornell University
Hospitality Managment BS
University of Central Florida
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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