Sarp Tuncay in

Sarp Tuncay

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eCommerce Marketing Lead at Ferrero
📍 New York City Metropolitan Area, United States

Sarp Tuncay is a Retail Media and Shopper Strategy Leader at Ferrero, driving major growth by leveraging AI and omnichannel strategies across networks like Amazon, Instacart, and Kroger. He holds a credential from Harvard Business School Online and is described by colleagues as sharp, analytical, and possessing strong data acumen.

Outside of his direct role, Sarp has a strong interest in macro topics like transformational leadership, economic trends, and the societal impact of media. He holds a Master of Arts from City, University of London where he researched and published papers on information control and sports broadcasting rights.

Unique fact: Sarp is a recipient of the prestigious Jean Monnet Scholarship, one of Turkeys most distinguished academic awards for postgraduate studies within the EU.

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Experience
10 Years
Current Role
eCommerce Marketing Lead
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Sarp cares about

Retail Media Strategy
He focuses on turning retail media and AI into growth engines for global brands, specifically on networks like Instacart, Amazon, Kroger, and Walmart.
AI in Commerce
Passionate about activating AI as a practical tool in commerce to influence shopper decisions, rather than just using it for analysis.
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Career

Work history

1-2025
eCommerce Marketing Lead
Ferrero
6-2022 - 12-2024
eCommerce Marketing Manager
Reckitt
11-2019 - 6-2022
Director of eCommerce
Cibo Vita
8-2017 - 11-2019
Regional Marketing & Distribution Manager
Cibo Vita
6-2016 - 6-2017
Head of Digital Advertising
Doğan Burda
In the press

Media appearances

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Education
2021 - 2022
Credential of Readiness (CoRe) Certificate (Pre-MBA)
Harvard Business School Online
2007 - 2009
Master of Arts - MA
City St George’s, University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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