Sierra Mckoy, MBA

Pioneer
DISC Type : dsi

Director of Communications at Duke Health

Raleigh-Durham-Chapel Hill Area, United States

Overview

Sierra has no verified overview

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Sierra has no verified topics they care about

Media Appearances

Sierra has no verified media appearances

Work History

2-2025
Director of Communications at Duke Health
4-2024 - 3-2025
Public Affairs Manager at Novant Health
5-2021 - 2-2024
Corporate Communications Manager at Syneos Health
1-2019 - 4-2021
Internal Communications at UNC Health Care
9-2016 - 12-2018
Sr. Public Affairs Specialist/Employee Communications at City of Durham

Education

2020 - 2022
Master of Business Administration - MBA from Elon University - Martha and Spencer Love School of Business
2005 - 2007
Bachelor of Arts (B.A.) from North Carolina Central University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Mid-senior Designation : Director of Communications at Duke Health
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Insights For Selling To Sierra

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sierra is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sierra

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sierra move?

  • They are generally fast movers and can take quick decisions
  • Can Sierra take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sierra

Personality Compatibility


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