Silvia Blackwood in

Silvia Blackwood

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Senior Manager Customer Engagement & Clienteling at SWAROVSKI
📍 Meilen, Zurich, Switzerland

Silvia is a Senior Manager of Customer Engagement at Swarovski, specializing in CRM, CX, and loyalty. A consumer-centric marketer with international experience, she holds an MSc from Università della Svizzera italiana. Colleagues describe her as hardworking, dedicated, and open to new ideas while excelling in project and change management.

Silvia is passionate about the evolution of the modern workplace, showing a keen interest in topics like the four-day workweek and remote work flexibility. She is also a vocal supporter of advancing women in leadership and fostering creativity within corporate environments.

She has a background in international marketing, having managed all communication and marketing activities for Fujitsu in New Zealand.

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Experience
10 Years
Current Role
Senior Manager Customer Engagement & Clienteling
Job Level
Middle
Location
Meilen, Zurich, Switzerland
Personality Overview

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Decision Approach
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Priorities

Topics Silvia cares about

Customer Loyalty
A self-described "loyalty enthusiast, " she focuses on driving long-term consumer loyalty and has posted about the various flavors of true brand loyalty.
Omnichannel CX
Manages CRM omnichannel platforms at Swarovski, with a focus on enhancing the consumer journey through innovative tools and techniques.
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Career

Work history

9-2021
Senior Manager Customer Engagement & Clienteling
SWAROVSKI
6-2020 - 8-2021
Head of Customer Activation & Personalization
SWAROVSKI
3-2018 - 5-2020
Senior Manager CRM
SWAROVSKI
12-2013 - 6-2015
Marketing Coordinator
Fujitsu
2-2013 - 12-2013
Marketing Coordinator
Alpha Interiors Ltd
In the press

Media appearances

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Education
2009 - 2011
Master of Science (M.Sc.)
USI Università della Svizzera italiana
2006 - 2009
Bachelor of Arts
Zeppelin University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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