Simer Dhall is the Co-Founder of Snack-A-Doodle, a brand focused on healthy, gluten-free, and preservative-free snacks for children. A graduate of Cass Business School, she previously worked in supply chain management before launching her venture. She is described as an expert negotiator who runs a tight ship at her company.
As a mother, Simers personal journey to find wholesome snacks for her own son was the direct inspiration for creating Snack-A-Doodle. She is passionate about simplifying healthy eating choices for parents and ensuring that nutritious options are also appealing to childrens tastes.
Simer co-founded Snack-A-Doodle with her mother, making it a mother-daughter entrepreneurial venture.
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