Simin Askari

Go-getter
DISC Type : d

Senior Vice President Corporate HR & Business Excellence at DS Group

South Delhi, Delhi, India

Overview

Simin Askari is a senior HR and Business Excellence leader at DS Group, a major FMCG conglomerate. With a background that started in sales and entrepreneurship before transitioning to HR, she brings a unique business-centric perspective to her role. She is an alumna of FMS, A. M. U. and IIM Ahmedabad, focusing on creating people-centric, data-driven organizations.

Simin is passionate about talent development and creating a culture of collaboration and innovation. She enjoys a decent social life outside of work and believes in empowering her team, encouraging them to take ownership and learn from mistakes without needing constant supervision. She also values continuous learning, even outside her own domain.

She was recently honored with the Fortune Leadership Award and named among the Top 25 HR Leaders.

Personality Overview

Fast-Paced

Vision Oriented

Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Business-Centric HR
Her career began in sales and entrepreneurship, which she credits for giving her a 360-degree business lens, viewing HR as a strategic partner rather than a siloed function.
Leadership Development
She frequently speaks on transforming company culture through leadership training and has launched a 'DS Learning Academy' to upskill employees and foster a growth mindset.
AI in HR
Actively evaluating and implementing new AI-enabled HRMS tools to create a more data-backed and technology-led HR function, even building in-house AI assistants.

Media Appearances

Ms. Simin Askari, Senior VP‑HR & Business Excellence, DS Group. Featured in YouTube

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Episode 8 | Simin Askari, Head of Corporate HR, DS Group. Featured in YouTube

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How Leadership Training Can Transform Company Culture – Simin Askari, Sr. Vice President Corporate HR & Business Excellence, DS Group. Featured in The People Management

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Work History

4-2021
Senior Vice President Corporate HR & Business Excellence at DS Group
4-2013
Vice President- Corporate Human Resources at DS Group
4-2011 - 4-2013
Senior Vice President Human Resources at Apollo International Ltd
7-2008 - 3-2011
Vice President Human Resources at Apollo International Ltd
Director at Wave Rebel

Education

1988 - 1990
MBA from FMS, A.M.U.
MDP from Indian Institute of Management Ahmedabad

More Information

Social Presence :

Prographics :

Exp : 21 Location : South Delhi, Delhi, India Job Level : Leadership Designation : Senior Vice President Corporate HR & Business Excellence at DS Group
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Insights For Selling To Simin

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Simin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Simin move?

  • Their decision making speed is somewhere in the middle.
  • Can Simin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Simin

Personality Compatibility


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