Simin Askari in

Simin Askari

Go-getter · DISC type d
Senior Vice President Corporate HR & Business Excellence at DS Group
📍 South Delhi, Delhi, India

Simin Askari is a senior HR and Business Excellence leader at DS Group, a major FMCG conglomerate. With a background that started in sales and entrepreneurship before transitioning to HR, she brings a unique business-centric perspective to her role. She is an alumna of FMS, A. M. U. and IIM Ahmedabad, focusing on creating people-centric, data-driven organizations.

Simin is passionate about talent development and creating a culture of collaboration and innovation. She enjoys a decent social life outside of work and believes in empowering her team, encouraging them to take ownership and learn from mistakes without needing constant supervision. She also values continuous learning, even outside her own domain.

She was recently honored with the Fortune Leadership Award and named among the Top 25 HR Leaders.

Read the full overview →
Experience
21 Years
Current Role
Senior Vice President Corporate HR & Business Excellence
Job Level
Leadership
Location
South Delhi, Delhi, India
Personality Overview

How Simin shows up

Fast-Paced
Vision Oriented
Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Simin cares about

Business-Centric HR
Her career began in sales and entrepreneurship, which she credits for giving her a 360-degree business lens, viewing HR as a strategic partner rather than a siloed function.
Leadership Development
She frequently speaks on transforming company culture through leadership training and has launched a 'DS Learning Academy' to upskill employees and foster a growth mindset.
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Career

Work history

4-2021
Senior Vice President Corporate HR & Business Excellence
DS Group
4-2013
Vice President- Corporate Human Resources
DS Group
4-2011 - 4-2013
Senior Vice President Human Resources
Apollo International Ltd
7-2008 - 3-2011
Vice President Human Resources
Apollo International Ltd
Director
Wave Rebel
In the press

Media appearances

Ms. Simin Askari, Senior VP‑HR & Business Excellence, DS Group. Featured in YouTube
See now
Episode 8 | Simin Askari, Head of Corporate HR, DS Group. Featured in YouTube
+8 more appearances Login to view media
Education
1988 - 1990
MBA
FMS, A.M.U.
MDP
Indian Institute of Management Ahmedabad
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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