Simon Baldock in

Simon Baldock

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General Manager Digital Technology at RACV
📍 Greater Melbourne Area, Australia

Simon Baldock is a seasoned technology leader with over 20 years of experience, currently serving as the General Manager of Digital Technology at RACV. He specializes in digital transformation, Salesforce platforms, and leading high-performing software delivery teams. Colleagues describe him as innovative, personable, and a leader with high integrity.

A key achievement in his career was leading RACVs digital transformation, which increased their production release cadence from four times a year to nearly sixty.

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Experience
18 Years
Current Role
General Manager Digital Technology
Job Level
Senior
Location
Greater Melbourne Area, Australia
Personality Overview

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Priorities

Topics Simon cares about

Digital Customer Experience
He is accountable for RACV's digital platforms, including its mobile app and member portal, with a focus on creating frictionless, human-centered journeys for members.
Salesforce Ecosystem
He has deep expertise in Salesforce, having led RACV's large-scale migration to the cloud-based platform to unify customer data and enhance personalization.
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Career

Work history

7-2025
General Manager Digital Technology
RACV
1-2024 - 7-2025
Head of Salesforce and Integration
RACV
1-2023 - 1-2024
Head of Strategy and Architecture
RACV
1-2020 - 12-2022
Head of Salesforce and Integration
RACV
8-2016 - 9-2019
Program Manager
Latitude Financial Services
In the press

Media appearances

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Education
2003 - 2006
Bachelor of Information Systems
Deakin University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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