Simon Furber

Evaluator
DISC Type : cds

Chief Executive at Roc Technologies

Greater Bristol Area, United Kingdom

Overview

Experienced CEO with a background as a CFO in fast-growth technology companies, both public and PE-backed. A University of Bristol graduate and Chartered Accountant, he specializes in corporate finance, acquisitions, and delivering profitable exits. He aims to build a technology business of significant scale.

He was named one of LDC’s Top 50 Most Ambitious Business Leaders.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Technology Partnerships
Frequently posts about celebrating and expanding partnerships with key allies like Hewlett Packard Enterprise, Infinigate, and the City of London Corporation.
PE-Backed Growth
His career is defined by leading private equity-backed businesses, focusing on creating value and executing successful exits for stakeholders.
Customer-Led Innovation
Expresses pride in his team being recognized for the innovation they deliver to customers, indicating a strong focus on client success and value.

Media Appearances

'Hard stuff done well' - Roc Technologies CEO talks strategic .... Featured in CRN (ChannelWeb)

See Now

Work History

4-2024
Chief Executive at Roc Technologies
1-2024 - 4-2024
CFO at Roc Technologies
7-2022
Non Executive Director at Cloud Direct
7-2019 - 7-2022
COO & Group CFO at Cloud Direct
7-2022 - 12-2023
Chief Financial Officer at Harmony Fire

Education

1988 - 1991
BA Hons from University of Bristol
9-1991 - 6-1994
ACA from ICAEW

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Bristol Area, United Kingdom Job Level : N/A Designation : Chief Executive at Roc Technologies
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Simon

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Simon take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Simon

Personality Compatibility


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