Simone Cesco in

Simone Cesco

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Marketing, Data and Loyalty Transformation Consultant at Freelance
📍 London, England, United Kingdom

A data-driven marketing leader with over 20 years of experience, Simone excels in loyalty, CRM, and digital transformation. At Sainsburys, he scaled Nectar to 20M+ members. He studied economics at Università Ca Foscari Venezia and is described by colleagues as a "strategic thinker" and "customer-focused. "

Outside of work, Simone draws inspiration from his familys entrepreneurial spirit in Veneto, Italy. He is an active cyclist and stays current on industry trends by attending events on topics like brand identity and personalisation, sharing his reflections with his network.

His parents, at 82 and 84, still work at the shirt-making factory they founded in 1979, an example he credits for his own work ethic.

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Experience
25 Years
Current Role
Marketing, Data and Loyalty Transformation Consultant
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Simone cares about

Digital Loyalty
His career centers on scaling digital loyalty programs like Nectar. He actively follows industry moves, such as Google integrating loyalty benefits into retail ads.
Personalisation at Scale
He follows the evolution of personalisation, from mass-market applications to how luxury brands like Saks are using it to drive significant revenue growth.
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Career

Work history

5-2025
Marketing, Data and Loyalty Transformation Consultant
Freelance
7-2021 - 4-2025
Head of Nectar Brand and Programme
Sainsbury's
9-2020 - 6-2021
Senior Marketing Manager
Sainsbury's
9-2019 - 9-2020
Customer Marketing Director
Nectar360
2-2018 - 8-2019
Head of Planning
Nectar360
In the press

Media appearances

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Education
1991 - 1997
Faculty of economics
Università Ca'​ Foscari Venezia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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