Simone Cesco in

Simone Cesco

Captain · DISC type DS
Marketing, Data and Loyalty Transformation Consultant at Freelance
📍 London, England, United Kingdom

A data-driven marketing leader with over 20 years of experience, Simone excels in loyalty, CRM, and digital transformation. At Sainsburys, he scaled Nectar to 20M+ members. He studied economics at Università Ca Foscari Venezia and is described by colleagues as a "strategic thinker" and "customer-focused. "

Outside of work, Simone draws inspiration from his familys entrepreneurial spirit in Veneto, Italy. He is an active cyclist and stays current on industry trends by attending events on topics like brand identity and personalisation, sharing his reflections with his network.

His parents, at 82 and 84, still work at the shirt-making factory they founded in 1979, an example he credits for his own work ethic.

Read the full overview →
Experience
25 Years
Current Role
Marketing, Data and Loyalty Transformation Consultant
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

How Simone shows up

Decisive But Calm
Consummate Professional
Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Simone cares about

Digital Loyalty
His career centers on scaling digital loyalty programs like Nectar. He actively follows industry moves, such as Google integrating loyalty benefits into retail ads.
Personalisation at Scale
He follows the evolution of personalisation, from mass-market applications to how luxury brands like Saks are using it to drive significant revenue growth.
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Career

Work history

5-2025
Marketing, Data and Loyalty Transformation Consultant
Freelance
7-2021 - 4-2025
Head of Nectar Brand and Programme
Sainsbury's
9-2020 - 6-2021
Senior Marketing Manager
Sainsbury's
9-2019 - 9-2020
Customer Marketing Director
Nectar360
2-2018 - 8-2019
Head of Planning
Nectar360
In the press

Media appearances

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Education
1991 - 1997
Faculty of economics
Università Ca'​ Foscari Venezia
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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