Sina Marie Breitenbach

Observer
DISC Type : ic

Account Based Marketing Manager Greenfield at Autodesk

Berlin, Berlin, Germany

Overview

Sina Marie Breitenbach is an ITSMA-certified Account Based Marketing Manager at Autodesk with over seven years of B2B marketing experience. She specializes in demand generation and ABM for the EMEA region, with a focus on sales alignment and pipeline impact. She holds an MA from Humboldt-Universität zu Berlin.

Sina is passionate about technology and designing marketing programs that keep pace with a constantly evolving digital world. She collaborates closely with global, cross-functional teams to combine strategic thinking with hands-on execution, particularly in acquiring new customers.

She recently earned a certification from the Oxford Artificial Intelligence Programme at Saïd Business School, University of Oxford.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Account-Based Marketing
An ITSMA-certified ABM manager, she leads strategy for net new customer acquisition and tailored programs for public sector organizations across Germany, UKI, and France.
Artificial Intelligence
Recently certified by the University of Oxford's AI Programme and previously worked for an AI-powered language technology startup, showing a clear interest in the field.
B2B Demand Generation
Her roles consistently focus on planning and executing integrated marketing programs across EMEA with a clear emphasis on pipeline generation and sales alignment.

Media Appearances

Sina has no verified media appearances

Work History

9-2024
Account Based Marketing Manager Greenfield at Autodesk
12-2021 - 9-2024
Account Based Marketing Manager Public Sector at Autodesk
5-2020 - 11-2021
Marketing Manager at Lengoo
1-2020 - 4-2020
Marketing Coordinator at Quinyx
1-2018 - 1-2019
Marketing Associate at Lengoo

Education

Master of Arts - MA from Humboldt-Universität zu Berlin
Bachelor of Arts - BA from University of Kassel

More Information

Social Presence :

Prographics :

Exp : 8 Location : Berlin, Berlin, Germany Job Level : Middle Designation : Account Based Marketing Manager Greenfield at Autodesk
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Insights For Selling To Sina Marie

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sina Marie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sina Marie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sina Marie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sina Marie take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Sina Marie

Personality Compatibility


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