Sivakumar J Sharma

Judge
DISC Type : Dc

Proprietor & Business Head at Ethimar Consulting Services

Chennai, Tamil Nadu, India

Overview

Sivakumar is a results-driven Marketing Leader and Proprietor of Ethimar Consulting, specializing in integrated Go-to-Market strategies for data-driven businesses. Described by colleagues as strategic, composed, and dependable, he combines marketing, branding, and sales expertise to drive revenue growth. He holds a Bachelor of Science from St. Josephs College.

Outside of work, Sivakumar is a passionate solo biker who enjoys exploring new places on his motorcycle. He dedicates his time to causes he believes in, volunteering his marketing expertise to support #BeyondBrushes, an initiative for a talented teenage artist with special needs.

In 2014, the World Marketing Congress recognized him as one of the 50 Best Digital Marketing Professionals in India.

Personality Overview

Quality Focused

Objective Thinker

Features Driven

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Go-to-Market Strategy
He has extensive experience building and executing integrated GTM strategies for high-growth businesses, with a focus on SaaS and PaaS models.
Customer Experience
His role involves managing enterprise-scale customer experience programs, and he personally advocates for better consumer support and transparency from companies.
Supporting Artists
He volunteers his marketing expertise for #BeyondBrushes, an initiative promoting a talented teenage artist with special needs, reflecting a passion for supporting creators.

Media Appearances

Sivakumar has no verified media appearances

Work History

9-2019
Proprietor & Business Head at Ethimar Consulting Services
4-2019 - 8-2019
Country Head - India at Made by Fire
7-2018 - 3-2019
Head - Product Design at Made by Fire
7-2015 - 6-2018
Vice President - Digital at Techindia Infoway Pvt Ltd.,
8-2013 - 12-2015
Founder & CEO at RightPitch Digital - a Serendio Company

Education

4-1986 - 3-1989
Bachelor of Science - BS from St. Joseph's College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chennai, Tamil Nadu, India Job Level : N/A Designation : Proprietor & Business Head at Ethimar Consulting Services
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Insights For Selling To Sivakumar

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sivakumar is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sivakumar

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sivakumar move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sivakumar take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sivakumar

Personality Compatibility


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