Sofia E. Freyder

Evaluator
DISC Type : CDS

Enterprise Payments Strategy and Governance at American Express

United States

Overview

Sofia is a senior executive in financial services specializing in global payments, product management, and enterprise strategy. Her experience spans top institutions like American Express, Citi, and JPMorgan Chase, where she has led major instant and real-time payment initiatives. Colleagues describe her as a trustworthy, insightful, and collaborative leader.

Sofia was elected to the U. S. Faster Payments Council (FPC) Advisory Board, where she actively contributes to shaping the future of payment systems.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Global Payment Strategy
Her career at American Express, Citi, and Mastercard has centered on driving strategy for global payment types and cross-border transactions.
Digital Payment Platforms
She has led the development of new digital, self-service platforms for high-volume instant payments, focusing on efficiency and automation.
Future of Payments
Through her role on the U. S. Faster Payments Council Advisory Board, she is actively shaping the evolution and innovation of payment systems.

Media Appearances

Sofia has no verified media appearances

Work History

9-2024
Enterprise Payments Strategy and Governance at American Express
4-2023 - 8-2024
Head of Payment Express, Global Instant Payments at Citi
2-2018 - 3-2023
Head of Real-Time Payments and Pay by Bank, Product Management and Development at JPMorgan Chase & Co.
Global Head of Product Marketing and Strategic Partnership, Innovation at Earthport
Vice President of Product Management, Global Cross-Border Payments at MasterCard

Education

2002 - 2003
Master's from Academy of State Service
1995 - 2000
Master’s and Bachelor's Degree in Business Administration from South Ural State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : Mid-senior Designation : Enterprise Payments Strategy and Governance at American Express
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Insights For Selling To Sofia E.

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia E. is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sofia E.

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sofia E. move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sofia E. take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sofia E.

Personality Compatibility


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