Sofia Laurell 🌱 in

Sofia Laurell 🌱

Critic · DISC type C
Co-Founder & CEO at Tiny Organics
📍 New York, New York, United States

Sofia Laurell is the Co-Founder and CEO of Tiny Organics, an early childhood nutrition company. Educated at New York University and the University of Helsinki, she has a background in marketing and venture creation, previously serving as an Entrepreneur in Residence at Human Ventures.

Born and raised in Finland, Sofia is passionate about advocating for women and children. She is a frequent speaker and contributor on topics of female leadership and entrepreneurship. She also serves on the Tufts School of Nutrition Innovation Council.

Her inspiration for founding Tiny Organics came from the "Finnish Baby Box, " a government-provided kit of newborn essentials that supported her own start in life.

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Experience
11 Years
Current Role
Co-Founder & CEO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Sofia shows up

Precise
Information Seeker
ROI Driven

They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Sofia cares about

Early Childhood Nutrition
Her company's core mission is shaping the palates of a generation to prefer vegetables and healthy foods from the earliest days to prevent chronic diseases later in life.
Female Entrepreneurship
She has a background helping elevate women onto corporate boards and actively speaks on the unique perspectives and strengths women bring to leadership roles.
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Career

Work history

8-2017
Co-Founder & CEO
Tiny Organics
6-2022
Contributor
Entrepreneur Media
3-2018 - 10-2019
Entrepreneur In Residence
Human Ventures
2-2015 - 9-2019
Marketing & Public Relations
Ascend Leadership
6-2012 - 10-2013
Investor Relations & Marketing
Aristarc Capital
In the press

Media appearances

Betsy Fore and Sofia Laurell (Tiny Organics) | Podcast on Spotify. Featured in Spotify
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Sofia Laurell & Carolyn Batyske, Tiny Organics: Building A Venture‑Scale Supply Chain. Featured in DTC Pod
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Education
Master of Science
New York University
Post Graduate
St Mary’s University, Twickenham
Bachelor of Science
University of Helsinki
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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