Sofia Rådström

Questioner
DISC Type : c

Chief Product Officer at Medoma

Greater Stockholm Metropolitan Area, Sweden

Overview

Sofia Rådström is the Chief Product Officer at Medoma, where she leads the development of a platform enabling hospital-level care at home. With a Master of Science from Linköping University, her expertise lies in user-centered, data-driven product strategy within the health tech sector.

Outside of her technology career, Sofia is a published childrens book author and illustrator. She creates stories for young readers, demonstrating a strong creative and artistic side, which complements her background in art and design from Nyckelviksskolan.

Unique fact: She is both a Chief Product Officer in health tech and a published author and illustrator of childrens books.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Hospital at Home
Leads the vision and strategy for Medoma's platform, which is designed to enable acute hospital care in patients' homes, relieving pressure on traditional healthcare systems.
Children's Literature
She is the author and illustrator of several children's books, including the popular "Sam" (or "Sickan") series, focusing on stories for the youngest readers.
User-Centered Design
Her professional philosophy is rooted in user-centered and data-driven methods to create digital products, a focus evident since her master's thesis on usability.

Media Appearances

Sofia has no verified media appearances

Work History

9-2022
Chief Product Officer at Medoma
1-2022 - 9-2022
Head of Product at Doctrin
2-2019 - 1-2022
Head of User Experience at Doctrin
8-2018 - 2-2019
UX Strategist / Head of Product and Storefront at Adlibris
8-2016 - 8-2018
Development Manager at Adlibris

Education

2004 - 2010
Master of Science from The Institute of Technology at Linköping University
2008 - 2009
Färg from Nyckelviksskolan

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Leadership Designation : Chief Product Officer at Medoma
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sofia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sofia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sofia

Personality Compatibility


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