Somto O.

Captain
DISC Type : DS

Senior Marketing Manager, SEM and SEO Marketing at DOZR

Canada

Overview

Somto is a senior marketing leader specializing in SaaS growth and ROI-driven performance marketing. With an MBA from Toronto Metropolitan University, she excels at scaling startups by systemizing growth and building high-performing teams. Colleagues describe her as strategic, sharp, and an expert.

She is passionate about professional development and mentorship within the marketing community. Somto frequently shares resources and strategies to help others navigate their job search, grow their careers, and network effectively on platforms like LinkedIn.

Unique fact: She grew a new companys subscriber base from zero to over 12, 000 in just six months using a paid media strategy she developed.

Personality Overview

Dynamic But Sincere

Decisive But Calm

Long-Term Thinker

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

ROI-Driven Marketing
Focuses on profitably scaling revenue, decreasing customer acquisition costs, and managing performance marketing strategy across channels like Google and Meta ads.
Hiring Marketing Talent
Passionate about helping founders and agencies hire the right marketing talent by focusing on building effective growth systems and processes.
SaaS Growth
Specializes in scaling SaaS startups, having managed growth and user acquisition for multiple high-growth companies in the tech sector.

Media Appearances

Somto has no verified media appearances

Work History

6-2024
Senior Marketing Manager, SEM and SEO Marketing at DOZR
6-2023 - 5-2024
Account Manager - Growth Marketing at Mechanism Ventures
6-2023 - 5-2024
HeySunday - Founding Performance Marketing Manager at Mechanism Ventures
6-2023 - 5-2024
Live it Up - Founding Performance Marketing Manager at Mechanism Ventures
3-2022 - 7-2023
Senior Growth Marketer - Paid User Acquisition at Turo

Education

Master of Business Administration - MBA from Toronto Metropolitan University
10-2021 - 12-2021
Growth Marketing Certificate from Growclass

More Information

Social Presence :

Prographics :

Exp : 5 Location : Canada Job Level : Middle Designation : Senior Marketing Manager, SEM and SEO Marketing at DOZR
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Insights For Selling To Somto

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Somto is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Somto

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Somto move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Somto take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Somto

Personality Compatibility


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