Somya Srivastava

Questioner
DISC Type : c

Paid Media and Demand Specialist (Consultant) at MOI Global

United Kingdom

Overview

With over 10 years of experience, Somya is a paid media specialist skilled in managing cross-funnel campaigns for B2B, B2C, and E-commerce brands on platforms like Google Ads, Meta, and TikTok. Colleagues describe her as sharp, hardworking, and data-driven. She holds an MBA from the University of Lucknow.

Somya demonstrates a strong interest in the evolution of digital marketing, particularly the impact of AI on SEO and the emergence of new tools for social media campaigns. She values building strong professional relationships and celebrates the successes and milestones of her current and former teams.

She continues to celebrate her former teams anniversaries, showing a deep appreciation for the professional relationships she builds.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Paid Media Optimization
Her entire career focuses on planning, executing, and optimizing paid media campaigns across platforms like Google Ads, Microsoft Ads, Facebook, and TikTok to maximize returns.
AI in Marketing
She actively posts about new AI tools from Google for marketers and discusses how AI is shifting SEO from keywords to intent-driven content.
B2B & B2C Growth
She has extensive experience working with leading B2B, B2C, and E-commerce brands, helping them achieve marketing goals and increase website traffic.

Media Appearances

Somya has no verified media appearances

Work History

12-2025
Paid Media and Demand Specialist (Consultant) at MOI Global
6-2025 - 11-2025
Freelance Consultant at Freelance
7-2023 - 5-2025
Digital Performance Manager at Zenith
3-2022 - 7-2023
Senior Performance Marketing Executive at MORI
10-2020 - 3-2022
Paid Search Executive at MORI

Education

2011 - 2013
Master of Business Administration from University of Lucknow
2008 - 2011
Bachelor of Arts from University of Lucknow

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Paid Media and Demand Specialist (Consultant) at MOI Global
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Insights For Selling To Somya

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Somya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Somya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Somya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Somya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Somya

Personality Compatibility


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