Song Bac Toh

Evaluator
DISC Type : DCS

Senior Director of Product Management at Dell Technologies

Seattle, Washington, United States

Overview

Song Bac Toh is a transformative product executive with over 20 years of experience leading product vision in AI, cloud, and SaaS for major firms like Dell, Tata, and Cisco. He specializes in driving P&L growth for large global portfolios and holds an MBA from INSEAD. Colleagues describe him as reliable, knowledgeable, and customer-focused.

Outside of his executive roles, he is passionate about contributing to the tech community. He serves as a mentor for startups, takes on leadership roles within his alumni association, and is an active board member for the Agile Alliance.

He is a member of the Forbes Technology Council, where he contributes articles sharing his expertise in technology and business leadership.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI Infrastructure
His current role at Dell is focused on scaling cloud automation and pioneering "Agentic Infrastructure Automation" for enterprise clients.
Product Portfolio Strategy
He has authored articles on the shift from product to portfolio management and has managed portfolios valued up to $380M.
Agile Methodologies
As a board member of the Agile Alliance, he is deeply involved in discussions on enterprise agility and has co-hosted events like the "Agile Arcade. "

Media Appearances

Song Bac Toh - Dell Technologies - Forbes Councils. Featured in Forbes

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Work History

10-2022
Senior Director of Product Management at Dell Technologies
10-2019
Thought leader on Forbes Technology Council at Forbes Technology Council
9-2018 - 10-2022
Vice President Of Product Management at Tata Communications
12-2012 - 9-2018
Head of Network Automation and SDN/NFV Product Management at Cisco
5-2011 - 10-2012
Director Of Products at Cambia Health Solutions

Education

MBA from INSEAD
Bachelor's degree from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Seattle, Washington, United States Job Level : Senior Designation : Senior Director of Product Management at Dell Technologies
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Insights For Selling To Song Bac

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Song Bac is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Song Bac

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Song Bac move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Song Bac take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Song Bac

Personality Compatibility


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