Sonny Gold

Critic
DISC Type : C

Regional Vice President, Business Development at Doximity

West Palm Beach, Florida, United States

Overview

Sonny has no verified overview

Personality Overview

Information Seeker

ROI Driven

Precise

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Sonny has no verified topics they care about

Media Appearances

Sonny has no verified media appearances

Work History

7-2024
Regional Vice President, Business Development at Doximity
7-2022 - 6-2024
Senior Account Executive, Marketing Solutions at LinkedIn
6-2019 - 6-2022
Account Executive, Marketing Solutions at LinkedIn
7-2018 - 6-2019
Account Executive, Strategic Accounts at WebMD
8-2017 - 6-2018
Senior Digital Sales Planner at WebMD

Education

2012 - 2014
Master of Science - MS from Syracuse University
2008 - 2012
Bachelor of Science (B.S.) from Syracuse University
2004 - 2008
High School Diploma from The Benjamin School

More Information

Social Presence :

Prographics :

Exp : 10 Location : West Palm Beach, Florida, United States Job Level : Senior Designation : Regional Vice President, Business Development at Doximity
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Insights For Selling To Sonny

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonny is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sonny

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sonny move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sonny take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sonny

Personality Compatibility


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