Sonya Clinch

Examiner
DISC Type : cs

Clinical Director at West London NHS Trust

Chessington, England, United Kingdom

Overview

Sonya Clinch is the Clinical Director at West London NHS Trust, where she leads mental health services. Her career reflects a steady progression through various management and operational roles within the NHS. She holds a degree in Business Administration and Management from St Georges, University of London.

Sonya is deeply passionate about her teams success and well-being. She frequently and publicly celebrates the achievements of her colleagues and the collaborative work of different departments, showing immense pride in the services they provide to the community.

She recently spearheaded the opening of a new Mental Health Crisis Assessment Centre for the trust.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Mental Health Innovation
Expressed immense pride in launching a new Mental Health Crisis Assessment Centre, highlighting it as a significant step forward for patient care in West London.
Team Recognition
Publicly celebrates the achievements and hard work of her team members and colleagues, giving them credit for the success of new services.
Specialist Skills
Actively encourages the development of specialist skills within mental health, such as in Early Intervention in Psychosis (EIP), by promoting career opportunities.

Media Appearances

Two new Local Services Clinical Directors appointed. Featured in West London NHS Trust

See Now

Work History

12-2022
Clinical Director at West London NHS Trust
7-2018 - 4-2022
Associate at West London Mental Health NHS Trust
4-2015 - 7-2018
Head Of Operations at West London Mental Health NHS Trust
6-2007 - 7-2014
General manager at South West London and St George's Mental Health NHS Trust

Education

4-2007 - 4-2008
Business Administration and Management from St George's, University of London (for students and alumni)

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chessington, England, United Kingdom Job Level : Mid-senior Designation : Clinical Director at West London NHS Trust
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Insights For Selling To Sonya

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonya is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sonya

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sonya move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sonya take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sonya

Personality Compatibility


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