Sophie Juul

Trailblazer
DISC Type : DI

Brand Director at Lenus

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sophie Juul is the Brand Director at Lenus, a marketing leader with a decade of experience building brands in the Nordics. She was instrumental in scaling fintech company Lunar to over 1 million customers. Described by colleagues as result-oriented and hard-working, she studied Innovation and Entrepreneurship at Copenhagen Business Academy.

She is passionate about mission-driven work, recently moving from fintech to health-tech because she believes it is one of the most important challenges of our time. Sophie is dedicated to advancing her industry, serving as a jury member for top marketing awards to recognize work that creates real business value.

Unique fact: In 2024, Sophie was named one of Denmarks Top 100 Business Talents under 36 by Berlingske.

Personality Overview

Achievement-Oriented

Assertive

Charismatic

They will fight for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Health Tech Mission
Moved from fintech to health-tech, calling it her "dream job" and one of the most important and exciting missions of our time.
Brand Building
Her career focus involves building brands from the ground up, notably scaling Lunar to unicorn status and now leading the brand strategy for Lenus globally.
Marketing Excellence
Serves as a jury member for the Danish Digital Award and Rambukken, recognizing the most effective and innovative marketing work in the industry.

Media Appearances

Sophie has no verified media appearances

Work History

12-2025
Brand Director at Lenus
1-2025
Jury Member Rambukken at Dansk Markedsføring (Danish Marketing Association)
11-2024
Jury Member at Danish Digital Award
10-2023 - 12-2025
Head of Marketing at Lunar
9-2022 - 10-2023
Head of Business Marketing at Lunar

Education

2015 - 2017
BA Innovation and Entrepreneurship from Copenhagen Business Academy – EK
2013 - 2015
AP of Design from EK - Erhvervsakademi København

More Information

Social Presence :

Prographics :

Exp : 9 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Brand Director at Lenus
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sophie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Sophie take some risk or not?

  • They can take risks if necessary.

You And Sophie

Personality Compatibility


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