Sophie Juul in

Sophie Juul

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Brand Director at Lenus
📍 Copenhagen, Capital Region of Denmark, Denmark

Sophie Juul is the Brand Director at Lenus, a marketing leader with a decade of experience building brands in the Nordics. She was instrumental in scaling fintech company Lunar to over 1 million customers. Described by colleagues as result-oriented and hard-working, she studied Innovation and Entrepreneurship at Copenhagen Business Academy.

She is passionate about mission-driven work, recently moving from fintech to health-tech because she believes it is one of the most important challenges of our time. Sophie is dedicated to advancing her industry, serving as a jury member for top marketing awards to recognize work that creates real business value.

Unique fact: In 2024, Sophie was named one of Denmarks Top 100 Business Talents under 36 by Berlingske.

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Experience
9 Years
Current Role
Brand Director
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sophie cares about

Health Tech Mission
Moved from fintech to health-tech, calling it her "dream job" and one of the most important and exciting missions of our time.
Brand Building
Her career focus involves building brands from the ground up, notably scaling Lunar to unicorn status and now leading the brand strategy for Lenus globally.
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Career

Work history

12-2025
Brand Director
Lenus
1-2025
Jury Member Rambukken
Dansk Markedsføring (Danish Marketing Association)
11-2024
Jury Member
Danish Digital Award
10-2023 - 12-2025
Head of Marketing
Lunar
9-2022 - 10-2023
Head of Business Marketing
Lunar
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2017
BA Innovation and Entrepreneurship
Copenhagen Business Academy – EK
2013 - 2015
AP of Design
EK - Erhvervsakademi København
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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JOE & THE JUICE
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