Sophie Lattimer

Wildcard
DISC Type : cis

Director of Marketing - Steering Committee at Indiana University Student Foundation

Brownsburg, Indiana, United States

Overview

Sophie Lattimer is an Advertising and Theater major at Indiana University and the Marketing Director for the IU Student Foundation. Following graduation, she will join Katz, Sapper & Miller (KSM) as a Marketing & Growth Associate and an Orr Fellow. Her experience includes brand strategy, social media management, and content creation.

Sophie is deeply involved in her university community, serving on the steering committee and the Little 500 cycling committee. She expanded her global perspective through a six-week study abroad internship in London with a marketing agency. She is also the recipient of the 2024 Tom Hirons Scholarship for advertising students.

As marketing director for the IU Student Foundation, she increased social media views by over 235, 000 in just one month.

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Social Media Growth
Demonstrated significant impact by increasing views across two social media accounts by 235. 6K in 30 days for the Indiana University Student Foundation.
Marketing Strategy
As an incoming Marketing & Growth Associate, she has academic and practical experience in brand strategy, project planning, and crafting impactful messaging.
Student Leadership
Holds the leadership position of Director of Marketing on the Steering Committee for the IU Student Foundation, the largest student organization on campus.

Media Appearances

Student Committees - IU Student Foundation. Featured in Indiana University Student Foundation

See Now

Work History

5-2025
Director of Marketing - Steering Committee at Indiana University Student Foundation
5-2025 - 7-2025
Social Media Marketing Intern at arc Management Consulting Ltd
8-2024 - 5-2025
Marketing Team Member at Indiana University Student Foundation
5-2024 - 8-2024
Social Media Marketing Intern at SociallyUP
8-2023 - 5-2025
Little 500 Cycling Committee Member at Indiana University Student Foundation

Education

8-2022 - 5-2026
Bachelor of Arts from Indiana University Bloomington
8-2022 - 5-2026
Bachelor of Arts - BA from The Media School - Indiana University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Brownsburg, Indiana, United States Job Level : Mid-senior Designation : Director of Marketing - Steering Committee at Indiana University Student Foundation
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sophie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sophie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sophie

Personality Compatibility


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