Sophie Lau

Questioner
DISC Type : c

Account Manager at Medialab Group

United Kingdom

Overview

Sophie is an Account Manager at Medialab Group, where she leverages her background in psychology to manage multi-channel campaigns for clients in the charity and financial services sectors, including Age UK and ClearScore. She holds both a BSc and an MSc in Psychology from UCL and is certified in JICMAIL Silver.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Charity & Fintech Marketing
Manages multi-channel acquisition and brand campaigns for key charity (Age UK, Smile Train) and fintech (ClearScore, Moneybox) clients.
Psychology in Advertising
Holds BSc and MSc degrees in Psychology from UCL and co-authored a dissertation on applying social media psychology to marketing.
East Asian Representation
Passionate about Diversity, Equity, and Inclusion, specifically advocating for the inclusion and representation of East Asians in the UK media industry.

Media Appearances

Sophie has no verified media appearances

Work History

10-2024
Account Manager at Medialab Group
10-2023 - 9-2024
Senior Media Executive at Medialab Group
9-2022 - 9-2023
Account Executive at Medialab Group
9-2021 - 12-2022
Social Media Manager at C-Hemp HK
4-2021 - 10-2021
Sales And Marketing Representative at Unified Gear Hong Kong Ltd

Education

2021 - 2022
Master of Science - MS from UCL
2018 - 2021
Bachelor of Science - BS from UCL

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Middle Designation : Account Manager at Medialab Group
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sophie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sophie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sophie

Personality Compatibility


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