Sophie Richardson in

Sophie Richardson

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E-com Commercial Manager - GB&IE at H&M
📍 London Area, United Kingdom

Sophie Richardson is the E-com Commercial Manager for the UK & Ireland at H&M, recognized in the Drapers 30 Under 30 list for 2024. Her career includes key digital trading and e-commerce roles at ASOS, Frasers Group, and Boohoo. She is a graduate of the London College of Fashion.

Deeply passionate about the fashion retail industry, Sophie has been following key publications like Drapers since her university days. She is focused on professional growth and reflects on her career journey, highlighting the inspiring people she has worked with at previous companies like ASOS.

While studying fashion, she frequently referenced Drapers in her lectures, the same publication that later named her a rising star in its prestigious "30 Under 30" list.

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Current Role
E-com Commercial Manager - GB&IE
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sophie cares about

E-commerce Strategy
Her entire career focuses on driving e-commerce sales, developing trading plans, and executing promotional strategies for major fashion retailers like H&M, ASOS, and Frasers Group.
Customer Journey
At ASOS, she led a team responsible for onsite navigation and customer journey, using a "test and learn" approach to successfully increase conversion and click-through rates.
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Career

Work history

8-2025
E-com Commercial Manager - GB&IE
H&M
10-2022 - 8-2025
Digital Trading Manager
ASOS.com
2-2022 - 10-2022
Ecommerce Trading Manager
Frasers Group
9-2021 - 2-2022
Ecommerce Specialist
Frasers Group
2-2021 - 9-2021
Ecommerce Executive
Boohoo Group PLC
In the press

Media appearances

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Education
2015 - 2018
Bachelor of Science - BS
London College of Fashion, University of the Arts London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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