Sophie Thybo Dalgaard in

Sophie Thybo Dalgaard

Inquirer · DISC type dc
Lead E-mail Marketing at Matas A/S
📍 Copenhagen, Capital Region of Denmark, Denmark

Sophie Thybo Dalgaard is the Lead E-mail Marketing specialist at Matas, leveraging her journalism degree from the University of Southern Denmark. She excels in audience analysis and strategic storytelling, with deep expertise in digital copywriting and content marketing.

Sophie is deeply passionate about her field, describing herself as a genuine email nerd. During her studies, she created a podcast and YouTube channel called "Din Digitale Studieven" (Your Digital Study Friend) to share tips and tools with fellow students.

She has become a recognized voice in the industry, speaking at three major marketing conferences—Email Summit, MarketingCamp, and EmailExpo—all within a single year.

Read the full overview →
Current Role
Lead E-mail Marketing
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Sophie shows up

Demanding
ROI Conscious
Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Sophie cares about

Email Marketing
As a self-proclaimed 'email nerd' and leader at Matas, she is a frequent podcast guest and conference speaker on creating effective email campaigns.
AI in Marketing
She is directly involved in building an AI-driven system at Matas designed to automate the initial creation of 80% of the company's marketing emails.
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Career

Work history

4-2023
Lead E-mail Marketing
Matas A/S
10-2021 - 4-2023
Senior Digital Copywriter
Ackermann
11-2019 - 4-2023
digital copywriter
Ackermann
3-2019 - 6-2019
Freelance
Nodes
12-2017 - 6-2019
Studentermedarbejder
IBM
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2019
Kandidatgrad
Syddansk Universitet - University of Southern Denmark
2013 - 2017
Bachelorgrad
Syddansk Universitet - University of Southern Denmark
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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