Sorcha Duignan

Energizer
DISC Type : I

ADHD Business Leaders Coach at Self-employed

United Kingdom

Overview

Sorcha is a senior IT leader with over 20 years of experience in complex digital transformations, currently serving as Head of Student Technologies at the University of Surrey. People who have worked with her describe her as meticulous, determined, and results-oriented. She holds a Higher Diploma from Dublin Business School.

She is a vocal advocate for neurodiversity in the workplace, drawing from her personal experience with a late ADHD diagnosis. She is passionate about womens health and supports other neurodivergent leaders through coaching, speaking engagements, and community building, informed by her experience parenting neurodivergent children.

Unique fact: Sorcha is a certified ADHD Practitioner who specializes in coaching other high-achieving women in leadership.

Personality Overview

Big Picture Person

Relationship Oriented

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Neuroinclusive Leadership
As an ADHD coach and advocate, she speaks publicly on neurodiversity, women's health, and creating supportive workplaces for neurodivergent employees.
Women in Leadership
Her coaching practice is specifically focused on supporting highly driven and ambitious women who are navigating the challenges of leadership, often with a late ADHD diagnosis.
Student Technology
In her role at the University of Surrey, she is responsible for the strategic development and delivery of all student-related technology solutions, platforms, and digital products.

Media Appearances

Sorcha has no verified media appearances

Work History

1-2025
ADHD Business Leaders Coach at Self-employed
3-2022
Head of Student Technologies at University of Surrey
9-2023
Program Director at University of Surrey
9-2019 - 3-2022
Information Technology Delivery Manager at University of Surrey
11-2016 - 8-2017
Senior Project Manager at Silverbear

Education

2005 - 2006
Higher Diploma from Dublin Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Mid-senior Designation : ADHD Business Leaders Coach at Self-employed
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Insights For Selling To Sorcha

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sorcha is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sorcha

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sorcha move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sorcha take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sorcha

Personality Compatibility


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