Soumya Desai-Rao

Questioner
DISC Type : c

Director of IT at Mundipharma

St Albans, England, United Kingdom

Overview

Soumya is an experienced IT leader at Mundipharma, specializing in driving digital transformation and commercial success within the pharmaceutical industry. A graduate of Visvesvaraya Technological University, she leverages her expertise in CRM and data analytics to enhance customer engagement and holds certifications in Salesforce and Veeva.

Outside of her direct role, Soumya shows a keen interest in engaging with the wider professional community. She actively participates in industry summits, valuing the opportunity to connect with peers and leaders to share visions and discuss common challenges, staying current on emerging trends.

She has a proven track record in harmonizing complex CRM landscapes to create streamlined, efficient systems.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital Transformation
Leads digital strategies to boost customer engagement and operational efficiency for commercial success in the pharmaceutical sector.
Commercial IT
Oversees the commercial IT landscape at Mundipharma, focusing on optimizing systems to drive strategic decision-making.
CRM & Data Analytics
Focuses on harmonizing CRM systems and using data analytics to gain deep insights into customer behavior.

Media Appearances

Soumya has no verified media appearances

Work History

5-2024
Director of IT at Mundipharma
1-2022 - 5-2024
Senior IT Business Partner - Commercial Applications at Mundipharma
5-2020 - 5-2024
Information Technology Business Partner at Mundipharma
6-2018 - 5-2020
Delivery Lead at Cognizant Worldwide Ltd.
6-2012 - 8-2017
Technical Lead at GSK

Education

1999 - 2003
Bachelor of Engineering (B.E.) from Visvesvaraya Technological University
1994 - 1997
Mathematics and Computer Science from Sudarshan Vidya Mandir

More Information

Social Presence :

Prographics :

Exp : 17 Location : St Albans, England, United Kingdom Job Level : Mid-senior Designation : Director of IT at Mundipharma
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Insights For Selling To Soumya

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soumya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Soumya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Soumya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Soumya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Soumya

Personality Compatibility


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