Spencer Duke

Sharpshooter
DISC Type : DC

Founder at Windgrove AI

Greater Vancouver Metropolitan Area, Canada

Overview

Spencer Duke is the founder and CEO of First Phase Capital and Windgrove AI, specializing in investor acquisition and AI visibility for public companies. Drawing on a background in capital markets and digital marketing, he helps brands connect with investors and win AI search. Colleagues describe him as sharp, ambitious, analytical, transparent, and honest.

He once founded and operated a lead generation company where he personally sent over three million cold emails before closing the venture in March 2025.

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Investor Acquisition
His primary focus at First Phase Capital is helping public companies on the TSX, TSX-V, and CSE exchanges grow their investor base through innovative marketing strategies.
AI Visibility
Through his new venture, Windgrove AI, he is focused on helping brands get found and recommended in AI search engines like ChatGPT and Perplexity before their competitors.
Capital Markets Growth
His career began in investor relations, and he remains dedicated to helping public companies build trust and communicate effectively with shareholders, analysts, and brokers.

Media Appearances

Spencer has no verified media appearances

Work History

4-2025
Founder at Windgrove AI
3-2024 - 2-2025
Founder at Fuelforge
7-2021 - 5-2023
Ex-Partner at VHLA Media
5-2017 - 9-2018
Investor Relations at Intrepid Financial
1-2017
Chief Executive Officer at First Phase Capital

Education

Bachelor’s Degree from Capilano University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Vancouver Metropolitan Area, Canada Job Level : Leadership Designation : Founder at Windgrove AI
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Insights For Selling To Spencer

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Spencer is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Spencer

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Spencer move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Spencer take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Spencer

Personality Compatibility


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