Sreeranga Rajan

Examiner
DISC Type : cs

Founder & CEO at Dibella India

Bengaluru, Karnataka, India

Overview

Sreeranga Rajan is the Founder and CEO of Dibella India, a sustainable apparel company. With over 25 years of experience and an MBA from London Business School, he is a social entrepreneur who has devised sustainability strategies for pioneering European brands, focusing on ethical business and low-carbon impact products.

His passion for sustainable fashion is deeply personal, as he comes from a family of small-scale cotton farmers. This background fuels his commitment to creating a socially responsible fashion landscape that delivers a sustainable livelihood to farmers and textile workers, a cause he has championed throughout his career.

Unique fact: His drive to reform the fashion industry is rooted in his own familys history as cotton farmers.

Personality Overview

Late Adopter

Unexpressive

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Sustainable Fashion
He is a recognized expert and thought leader with 25+ years of experience in creating sustainable apparel and low-carbon impact products.
Farmer Livelihoods
Stemming from his family's farming background, he is passionate about improving the income and well-being of small-scale cotton farmers through fair trade practices.
Ethical Supply Chains
He has a long history of working with Fairtrade organizations and implementing transparent, ethical supply chains for international brands.

Media Appearances

Sreeranga has no verified media appearances

Work History

1-2013
Founder & CEO at Dibella India
11-2019
Managing Director at Sustainably Crafted Clothing Pvt Ltd
10-2011
Co-founder at Arthur and Henry
7-2012 - 4-2013
Strategic Consultant at Fairtrade International
10-2010 - 4-2012
Head of Product Strategy at The Fairtrade Foundation

Education

MBA from London Business School
B Tech from PSG College of Technology

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Founder & CEO at Dibella India
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Insights For Selling To Sreeranga

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sreeranga is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sreeranga

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sreeranga move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sreeranga take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sreeranga

Personality Compatibility


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