Sridhar P S

Evaluator
DISC Type : dcs

Co-Founder at CerebroFinance LLC

Chennai, Tamil Nadu, India

Overview

Sridhar P S is the Co-founder and Director of CerebroFinance LLC, a US-based venture providing accounting and ERP implementation services. A Chartered Accountant with experience at Caterpillar and PwC, he specializes in factory efficiency and shared services. People who have worked with him describe him as an exceptional, knowledgeable, and approachable leader.

Outside of his core business functions, Sridhar demonstrates a passion for mentorship. He is known to provide thorough career guidance to students pursuing commerce, helping them explore future studies and understand the pros and cons of various financial fields.

He recently expanded his India-based SriSattva Group by launching CerebroFinance LLC, a new venture headquartered in Texas, USA.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

ERP for Businesses
He recently posted about Zoho ERP, emphasizing that its value comes from solving real business problems for manufacturers and NGOs, not just its features.
Zoho Commerce Tools
His company, SriSattva Group, recently organized a 'Zoho Commerce Power Day' to educate business owners and innovators on using Zoho's e-commerce and payment platforms.
Factory Efficiency
A core area of his expertise highlighted in his professional headline, stemming from his previous role as a Factory Financial Controller at Caterpillar.

Media Appearances

Sridhar has no verified media appearances

Work History

10-2024
Co-Founder at CerebroFinance LLC
5-2022
Co-founder and Director at SriSattva Advisors
11-2016 - 4-2022
Factory Financial Controller at Caterpillar India Private Limited
4-2013 - 10-2016
Financial Reporting Manager at Caterpillar India Private Limited
3-2011 - 3-2013
Senior Staff Accountant at Caterpillar India Private Limited

Education

2002 - 2007
Chartered Accountant from The Institute of Chartered Accountants of India
2016 - 2018
Post Graduate Executive Program in Management from Great Lakes Institute of Management

More Information

Social Presence :

Prographics :

Exp : 21 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : Co-Founder at CerebroFinance LLC
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Insights For Selling To Sridhar

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sridhar is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sridhar

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sridhar move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sridhar take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sridhar

Personality Compatibility


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