Srinivas S

Inspirer
DISC Type : di

Independent Brand Consultant at Independent Brand Consultant

Bengaluru, Karnataka, India

Overview

Srinivas is an Independent Brand Consultant with a background from IIM Lucknow, specializing in brand strategy and innovation. His career includes leadership roles at TVS Motor Company and Hindustan Lever, where he managed major brands like Scooty and Clinic Plus. Colleagues describe him as positive, innovative, and persistent.

He is a thoughtful writer, expressing his distinct point of view on marketing and brand philosophy on his personal blog. He values the power of brand storytelling and is a strong believer in creative collaboration, particularly with younger generations, to generate fresh ideas and perspectives.

Unique fact: While at TVS, he successfully transformed the Scooty automobile brand into a style and fashion statement for women.

Personality Overview

Fast Adopter

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Strategy
His core specialty is helping ambitious organizations conceive, articulate, and implement brand strategy, leveraging his experience from major consumer brands.
Consumer Insights
He focuses on how brand discovery happens today, noting the high importance of online elements like product catalogues in influencing consumer choice.
Marketing Philosophy
He has a unique and provocative view on marketing, comparing its power and appeal to fun yet potentially dangerous indulgences like sugar and alcohol.

Media Appearances

Srinivas has no verified media appearances

Work History

2-2013
Independent Brand Consultant at Independent Brand Consultant
1-2011 - 3-2013
Consultant at the brandgym
12-2010 - 3-2013
Partner at Contrabrand
4-2005 - 12-2010
Marketing Head for Scooty & Wego at TVS Motor Company
2-2000 - 4-2005
Sales and Marketing, Personal Products at Hindustan Lever Limited

Education

1995 - 1997
PGDM from Indian Institute of Management, Lucknow
Education details unavailable from Vidya Mandir, Chennai

More Information

Social Presence :

Prographics :

Exp : 25 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Independent Brand Consultant at Independent Brand Consultant
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Insights For Selling To Srinivas

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Srinivas is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Srinivas

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Srinivas move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Srinivas take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Srinivas

Personality Compatibility


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