Srinivas S in

Srinivas S

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Independent Brand Consultant at Independent Brand Consultant
📍 Bengaluru, Karnataka, India

Srinivas is an Independent Brand Consultant with a background from IIM Lucknow, specializing in brand strategy and innovation. His career includes leadership roles at TVS Motor Company and Hindustan Lever, where he managed major brands like Scooty and Clinic Plus. Colleagues describe him as positive, innovative, and persistent.

He is a thoughtful writer, expressing his distinct point of view on marketing and brand philosophy on his personal blog. He values the power of brand storytelling and is a strong believer in creative collaboration, particularly with younger generations, to generate fresh ideas and perspectives.

Unique fact: While at TVS, he successfully transformed the Scooty automobile brand into a style and fashion statement for women.

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Experience
25 Years
Current Role
Independent Brand Consultant
Job Level
Senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Srinivas cares about

Brand Strategy
His core specialty is helping ambitious organizations conceive, articulate, and implement brand strategy, leveraging his experience from major consumer brands.
Consumer Insights
He focuses on how brand discovery happens today, noting the high importance of online elements like product catalogues in influencing consumer choice.
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Career

Work history

2-2013
Independent Brand Consultant
Independent Brand Consultant
1-2011 - 3-2013
Consultant
the brandgym
12-2010 - 3-2013
Partner
Contrabrand
4-2005 - 12-2010
Marketing Head for Scooty & Wego
TVS Motor Company
2-2000 - 4-2005
Sales and Marketing, Personal Products
Hindustan Lever Limited
In the press

Media appearances

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Education
1995 - 1997
PGDM
Indian Institute of Management, Lucknow
Education details unavailable
Vidya Mandir, Chennai
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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