Stéphanie Rourke Jackson

Pioneer
DISC Type : Dsi

Brand Ambassador at Polo Ralph Lauren®

Greater Toronto Area, Canada

Overview

Stéphanie is a sales and marketing professional with over 25 years of experience who now runs her own practice, Beacon Coaching & Leadership. As a certified IPSAT and Co-Active trained coach, she created the "Identity Mapping" program to foster self-awareness. People who have worked with her describe her as discerning, authentic, and kind.

Outside of work, Stéphanie is a passionate advocate for human dignity and ending human trafficking, supporting the cause through her business. She enjoys running on trails while listening to classic rock, reading at the beach, and spending time with her husband and three grown children. She is also a co-author of a book on hope and resilience.

Interesting fact: Stéphanie and her husband have been married to each other twice, a testament to the themes of forgiveness and resilience she often speaks about.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Radical Self-Awareness
She created the "Identity Mapping" program and believes radical self-awareness is the foundation for self-leadership, confidence, and achieving one's full potential in life and business.
High EQ Leadership
Her coaching focuses on developing high emotional intelligence and self-awareness, which she considers essential skills for building healthy, collaborative, and high-performing work environments.
Overcoming Adversity
She co-authored "Uncover Your Light" and openly shares her personal story of overcoming betrayal to help others navigate challenging life transitions with hope and resilience.

Media Appearances

Stéphanie has no verified media appearances

Work History

11-2025
Brand Ambassador at Polo Ralph Lauren®
6-2025
Sales Account Executive at Life 100.3 Radio & Trust Communications Ministries
8-2024
Co Editor at BE Magazine [Canada]
11-2023 - 11-2024
Sales Account Executive at 105.9 FM The Region
6-2023
Board Member at BridgeNorth

Education

9-1991 - 5-1993
Marketing from Ryerson University
2-2015 - 6-2015
Core Curriculum graduate from Co-Active Training Institute

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Toronto Area, Canada Job Level : Junior Designation : Brand Ambassador at Polo Ralph Lauren®
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Insights For Selling To Stéphanie

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stéphanie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Stéphanie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Stéphanie move?

  • They are generally fast movers and can take quick decisions
  • Can Stéphanie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Stéphanie

Personality Compatibility


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