Staffan Ekstam in

Staffan Ekstam

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Director, Nordic Marketing & Brand Strategy at Food Folk Sverige AB (McDonald's Sverige)
📍 Greater Stockholm Metropolitan Area, Sweden

Staffan Ekstam is the Director of Nordic Marketing & Brand Strategy at McDonalds, where he oversees brand positioning, digital engagement, and promotional planning. His leadership in transforming the customer experience contributed to McDonalds being named Advertiser of the Year in 2022. He holds a Masters degree from Stockholm University.

Outside of his primary role, Staffan is deeply committed to social causes, serving as a board member for the Ronald McDonald Barnfond (Childrens Fund). This role reflects his dedication to supporting families with seriously ill children, a cause he actively promotes and contributes to.

He once helped launch a pop-up barbershop to celebrate a 90s haircut that resembled the McDonalds Golden Arches.

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Experience
28 Years
Current Role
Director, Nordic Marketing & Brand Strategy
Job Level
Mid-senior
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

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Priorities

Topics Staffan cares about

Digital Customer Experience
He has led the transformation of the in-restaurant experience to a digital-first model and created initiatives like a virtual Ronald McDonald House on Roblox for sick children.
Strategic Brand Building
Responsible for long-term brand strategy, his innovative campaigns have earned significant recognition, including McDonald's being named "Advertiser of the Year" in 2022.
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Career

Work history

1-2024
Director, Nordic Marketing & Brand Strategy
Food Folk Sverige AB (McDonald's Sverige)
5-2022
Member of the board
Ronald McDonald Barnfond
11-2019 - 3-2024
Marketing & Communications Director
Food Folk Sverige AB (McDonald's Sverige)
11-2018 - 11-2019
Marketing & Communications Director
Food Folk Norge AS
5-2015
Member of the Board
Sveriges Annonsörer
In the press

Media appearances

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Education
1992 - 1997
Master
Stockholm University
1995 - 1996
Education details unavailable
SKEMA Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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