Staffan Ekstam

Enthusiast
DISC Type : i

Director, Nordic Marketing & Brand Strategy at Food Folk Sverige AB (McDonald's Sverige)

Greater Stockholm Metropolitan Area, Sweden

Overview

Staffan Ekstam is the Director of Nordic Marketing & Brand Strategy at McDonalds, where he oversees brand positioning, digital engagement, and promotional planning. His leadership in transforming the customer experience contributed to McDonalds being named Advertiser of the Year in 2022. He holds a Masters degree from Stockholm University.

Outside of his primary role, Staffan is deeply committed to social causes, serving as a board member for the Ronald McDonald Barnfond (Childrens Fund). This role reflects his dedication to supporting families with seriously ill children, a cause he actively promotes and contributes to.

He once helped launch a pop-up barbershop to celebrate a 90s haircut that resembled the McDonalds Golden Arches.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Digital Customer Experience
He has led the transformation of the in-restaurant experience to a digital-first model and created initiatives like a virtual Ronald McDonald House on Roblox for sick children.
Strategic Brand Building
Responsible for long-term brand strategy, his innovative campaigns have earned significant recognition, including McDonald's being named "Advertiser of the Year" in 2022.
Children's Welfare
Serves as a board member for the Ronald McDonald Barnfond (Children's Fund), demonstrating a strong personal commitment to supporting families with seriously ill children.

Media Appearances

Staffan has no verified media appearances

Work History

1-2024
Director, Nordic Marketing & Brand Strategy at Food Folk Sverige AB (McDonald's Sverige)
5-2022
Member of the board at Ronald McDonald Barnfond
11-2019 - 3-2024
Marketing & Communications Director at Food Folk Sverige AB (McDonald's Sverige)
11-2018 - 11-2019
Marketing & Communications Director at Food Folk Norge AS
5-2015
Member of the Board at Sveriges Annonsörer

Education

1992 - 1997
Master from Stockholm University
1995 - 1996
Education details unavailable from SKEMA Business School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Director, Nordic Marketing & Brand Strategy at Food Folk Sverige AB (McDonald's Sverige)
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Insights For Selling To Staffan

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Staffan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Staffan

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Staffan move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Staffan take some risk or not?

  • They can take some low-probability risks if needed.

You And Staffan

Personality Compatibility


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